8 years ago, tucked away in a quiet alley of Shindang-dong, Jung-gu, Seoul,
MUA Fashion opened the doors to its very first boutique.
There were no flashy interiors, no overwhelming ads—
just a small team of girls who genuinely loved Korean fashion
and wanted to share the styles they adored with more like-minded souls.
From fabric selection, pattern making, and photoshoots to hand-packing every single order,
MUA was built from real life, real passion, and real love for what we do.
Today, MUA has grown into a 100-pyeong fashion space in Seoul,
and we’ve also established a transit warehouse in Kowloon, Hong Kong to better serve our international customers.
We believe fashion is more than just what you wear—
it's an extension of your mood, your energy, your attitude.
It can be soft, bold, effortless, or expressive.
There’s no single definition—only what feels true to you.
All our items are ready to ship.
Once your order is placed, we dispatch it the next day directly from our Seoul store,
and you can expect to receive it in 4–7 business days.
Every item is carefully quality checked by hand before shipping,
because we believe the moment you open your package should be joyful, exciting, and worth the wait.
Here's what we truly want to say:
If you’re looking for
a sense of effortless Korean style,
a wardrobe that reflects both quality and everyday elegance—
then you’ll find your perfect piece here at MUA.
MUA Fashion｜Daily outfit inspiration, straight from Seoul.
